About Us

Learn a little about us…

A Specialty food & beverage insurance broker who stands out from the rest. We may be one of the few insurance providers out there that are passionate and focused on your industry, specialty foods and beverages.

The world doesn’t need more mass production but it could certainly use custom made products from creative and enthusiastic, people like you.

Is insurance just another mass produced product? In the hands of some, it sure can be. However, to us, it should reflect your product and business model. You can pick any broker but unless they do this everyday, you may find yourself explaining how you do business more than once. Insuring food and beverages can be different and not every insurance agent or broker knows where to go to find the best product and price.

Without insurance it is hard to get on retail shelves, sell at farmer’s markets, promote at trade shows, use commercial kitchens, rent commercial space, buy commercial space, secure financing and in some cases secure a co-packer.

Change your mindset a bit, insurance is overhead but it also serves as a tool to move forward in your business and fulfill your dreams of a great product and a healthy company.

We want to educate you so you can purchase insurance intelligently. You do not want to be an insurance expert, trust us on this one.

You want it to work so you can move forward as efficiently as possible. You want to feel like “I’m glad I called those guys, they helped me.”

Hard sell tactics have no place here. We educate, suggest, answer questions and let you decide what is right for you.

If your insurance provider sounds like we do, stay where you are but if not, give us a shot. It will be up to us to make you feel positive about your decision.


Tom Wallace, ARM
Personal Coverage, Inc.

Learn more about our food insurance or beverage insurance options.  Or, contact us to get started.